You are never comparing like with like

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August 3, 2026

You are never comparing like with like

Dan Flugger · Founder, IDist

Three bids for the same banquette are not three prices for one thing. They are three different objects wearing the same word.

Dear Friends,

The design industry sells its work as though quotes are comparable, and they never are.

A custom banquette runs anywhere from five hundred to two thousand dollars a linear foot, and the spread is not markup. It is the difference in who is building it, what it is built from, and whether the base is a box or a structure. Add upholstery and the range widens again, because fabric alone runs from eighty dollars a yard to well past three hundred and fifty.

So an owner receives three numbers that look like three prices for one thing, and they are three different objects wearing the same word.

Banquettes cause sticker shock more than almost anything else we build, and the reason is that people compare them to furniture. They are not furniture. They are cut exact to a room, they add storage under seating that would otherwise be dead space, and in a large apartment they often do the work of a high end sectional while taking a third of the floor. Priced against a sofa they look expensive. Priced against what they replace, they rarely are.

This is a specification problem rather than a pricing one, and it runs through everything: a kitchen, a stone slab, a paint job that is either two coats or five. It puts the owner in an impossible position, because the only people who can explain the difference are the people bidding.

The architect does not want to pick fabrics. The contractor should not be choosing your colours. And the owner who has been putting a project off for two years is usually not indecisive. They have simply never been given a comparison they can trust. That gap is the whole job, and it is why we publish a record of what a residence actually contains before anyone starts quoting.

Which brings me to Madison House, at 15 East 30th Street, where the living areas carry five inch wide plank white oak.

What follows from that, and what no plan tells you, is that white oak shelving and a white oak banquette base are the right companions. Matching the species and letting grain direction and finish do the work reads as intentional. Introducing a second wood to a floor that assured reads as a compromise, and it reads that way for the life of the apartment. It costs nothing to get right at the start and cannot be fixed afterwards without taking the room apart.

Three things worth seeing this week. Traces of Force opens Friday at Gallery 456, nine works across architecture, painting, and furniture, and the furniture is the reason to go. Living Laboratory is on Governors Island on Saturday, talks from four and a reception after. And Gerrit Rietveld, Wealth of Sobriety runs at the Center for Architecture through September 2, photographs of the Rietveld houses nobody photographs, which is more interesting than the ones everybody does.

Most of what determines how a home actually lives, and what it is worth later, is decided in the sequence: what gets specified, in what order, and what quietly becomes impossible once the walls close. That is the part almost nobody plans, and it is the part I work on.

Dan

Whether you are restoring a historic property or managing a significant residence, a permanent record of what is in it and how it was built is the first step of responsible stewardship. IDIST helps homeowners build a complete, permanent design record.